Sport Information/Social Media Strategy Assessment Assessment Description: In this assessment, students are expected to use the skills learned in Weeks 9 and 11 to write a strategy document detailing the social media strategy that their fictitious sport organisation should employ in its social media use. The report will detail the specific social media outlets that the organisation should use, the rationale for these decisions, and the strategies that should be used when posting content. Your social media strategy document should consist of the following sections. Guidelines for suggested word counts are included for each section: 1. Brief description of the sport organisation (100 words) – this should explain what your sport organisation is, why it exists, and any other pertinent details relating to your organisation. 2. Social media goals (100 words) – You should set three goals for your sport organisation’s social media use. Make sure these are SMART (specific, measurable, achievable, realistic, and time-oriented) goals. When setting your goals, keep the following questions in mind: Why does your organisation want to use social media? What does your organisation hope to achieve through its social media use? This section should list and briefly explain each goal. 3. Description of target market(s) (300 words) – This section should detail the target markets that your organisation hopes to reach via social media. For each target market that you describe, include as much demographic and psychographic information as possible. 4. Competitor analysis (300 Words) – Determine at least two sport organisations that would be viewed as your competitors and write a brief description of their social media use. Look at their actual social media accounts to determine what they are posting on social media. What social media outlets do they use? What types of content do they post? How often do they post? How much engagement do they receive from their followers? 5. Content & Social Media Outlet Strategy (600 Words) – In this section, explain in as much detail as possible the type(s) of content you will post on your social media accounts to reach your target markets and achieve your goals. Additionally, you should specifically state which social media outlets (e.g., Facebook, Twitter, Instagram, YouTube, etc.) you will use and include justification for these decisions. In this section you should include at least two scholarly sources (academic journal articles) to support your strategy decisions. 6. Conclusion (100 words) – Write a brief conclusion to summarise the main points from your strategy. 2 Additional Considerations and Guidelines: • Due to the 1,500-word limit, your writing should be as clear and concise as possible. Students are allowed a +/- 10% word count allowance, and anything over or under that amount will result in a loss of marks on the assessment. Your references and any appendices you choose to include will not be included in the word count. • You must use at least two scholarly sources (academic journal articles) that you found on your own. Please note that you can use required readings from the course as references in your assignment, but these do not count towards the two scholarly sources requirement! • Your assignment should include a cover page with the name of your sport organisation, your name, your student number, and your word count. • Your assignment should be on A4 paper, double-spaced (2.0 line spacing), 12-point font, and include page numbers. • Please use section headings for each section of your assignment (e.g., Brief Description of the Sport Organisation, Social Media Goals, Description of Target Markets, etc.) • Include a References list using APA Style citations. Any references used should also be cited within the text of your document using APA Style. • You may include appendices, although they are not required. Examples of appendices that would be appropriate for this assignment include sample screen shots of what your organisation’s social media accounts would look like, a table outlining your content posting schedule, etc. • Make sure that you proofread thoroughly!
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