Question Description
Select a product or use your course product to describe.
- How would you use each of the five primary direct response tools as part of an IMC plan?
- Personal Sales
- Advertising Media
- Direct Mail
- Catalogs
- Telemarketing
- Describe the target market for the product and explain if you would use a different tool to reach different segments.
- For each of the five tools. answer the following:
- Describe how you will use the tool for the product.
- What would be an objective for using the tool?
- How would you measure to see if your tool was working as planned?